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January 2012
the On-Line Monthly Newsletter
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Dental Special Is Coming February 1
Rabies Vaccine Exemption
Interesting External Links:
Advertising for dogs?
Imagine you and your pet are watching TV together. A commercial for a pet product or service comes on (food, treats etc.) and you notice the advertisement has your pet's complete attention. Perhaps he even walks up to the television screen completely rapt. When the commercial ends he goes back to whatever he was doing before and is no longer particularly interested. Does this mean he is interested in the product or service?
To simulate motion, a television broadcast shows single images updating rapidly similar to the way animation works but updating images. It turns out that the speed at which images update on television isn't something that most pets can assimilate and they just see a big blur (though they hear the voices and sounds just fine).
The reason this commercial is so fascinating to your pet is that the advertiser has embedded audio high frequency sounds that only pets can hear.
Want to learn more about the implications of this? Click here.
Did You Know
Thank-You for Our New Referrals
What’s New In Our Web Site Libraries
Go to Hospital Home Page
The “What’s New” Archives
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WHAT’S NEW IN OUR WEB SITE LIBRARIES (since last month)
IBUPROFEN TOXICITY
Ibuprofen is a common human pain reliever and its over-the-counter status has made it readily available in households all over the U.S. Pets unfortunately get exposed by playing with bottles left within reach or when well-meaning owners attempt to treat their pet's discomfort. The resulting toxicity can easily be life-threatening. NEVER GIVE YOUR PET MEDICATION WITHOUT SPECIFIC INSTRUCTIONS ON HOW TO DO SO FROM YOUR VETERINARIAN. Ibuprofen is just one example of a readily available human medication generally safe for people but dangerous for pets. For more details, visit the newest page of the The Pet Web Library.
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